Importance of backlinks in seo in 2021

Backlinks backlinks backlinks!!!

Every new blogger has heard this term numerous times. But do you know what does backlinks mean or the importance of backlinks in SEO.

Don’t scratch your head if you don’t know what does it mean.

I see many bloggers often struggle with backlinks.

Don’t worry you are not alone

Even I struggled to understand what are backlinks and how to create them.

Since I now know what are backlinks and how to create them.

I am eligible to write this article.

In this article, I hope I will give you a complete understanding of the importance of backlinks in SEO and what do backlinks mean to search engines.

So, let’s dive in…

First things first

what are backlinks?

Backlinks are nothing but incoming links. When one website links to any other website. It's called a backlink. Backlinks are also called inbound links or incoming links.

Pages with a high number of backlinks will get have higher search ranking on all search engines.

Yes, including google and bing.

In the past backlinks were the most important ranking factor for SEO.

Now I hope you understand what are backlinks. Now let's see why backlinks are important or why they matter?

Why backlinks matter?

Backlinks are votes from other websites. This means that other websites are upvoting your website content such as useful, credible, or valuable content.

It helps search to recognize your website and helps you better search engine ranking. So, you can get traffic.

The more upvotes you have, the better rank your website will be.

See this image for a better understanding.

And after some time, the news was confirmed by Google itself.

 

Role of backlinks in SEO

As I said earlier backlinks helps google and other search engines to rank a website. It gives a signal to search engines that they can find valuable content on this site.

When the website has enough backlinks then google finds it worthy to rank on SERP (search engine result page).

I hope, now you understood the role of backlinks in SEO.

Now I will tell you what is better…

Quantity backlinks vs quality backlinks

Every new blogger has this question on their mind what matters more:

Quantity backlinks or quality backlinks.

There's been a big fight between these two. On one corner there stands quality backlinks.

These marketers argue and say that what all matters is quality. There's no need to worry about the quality until you get backlinks from high-authority sites.

And on the other corner, there stand quantity backlinks.

These marketers argue and say that what all matters is the quantity of backlinks. The greater number of backlinks you have the more ranking you will achieve,

Who is right?

Let me know what do you think about this.

Both quality backlinks and quantity backlinks have their advantages and disadvantages.

So, first, let's talk about quality backlinks.

1. Quality backlinks

Quality backlinks are the links that we get from high authority websites with high DA (domain authority) and PA (page authority). These websites with high da and pa are trusted by search engines and as well as readers.

So, let's about their…

Good side

Due to quality backlinks, you don’t have to worry about your rankings anymore. And the second thing is you don’t have to worry about building links with spam websites.

These websites are trusted and reliable. And this is most important for your link-building strategy.

This kind of attention you will get due to quality backlinks. This is the power of quality backlinks.

The way it has the upside for better SEO rankings in the same way it also has the equal downside.

Bad side

Let me ask you a question.

How much difficult is it to take a backlink from entrepreneur, Forbes, Bloomberg.

Now you may say it's less than impossible to take a backlink from them.

Actually, it's possible.

But let me tell me one thing it won't be easy to take from those big sites. Unless you too have good DA and PA. and to build good da, pa it takes time.

It won't be an overnight process.

You have to mail them and provide them something valuable in exchange for one backlink.

Though that one backlink can bring you millions of traffic.

You see how valuable that one backlink can be.

By reading this you now know the advantage and disadvantage of quality backlinks

Now let's talk about…

2. Quantity backlinks

So now you know the importance of quality backlinks and their importance in SEO.

But what about the people who stands with quantity backlinks.

So, let's talk about them.

So first, we will discuss about what exactly quantity backlink is?

In general, these people aren’t saying to create tons of backlinks from spammy websites.

You can collect backlinks from low authority or medium authority websites.

Now let's talk about...

Good side

What I love the most about the quantity backlink is.

They are easy to get. You can get as many as you want for your website. Creating quantity backlinks is a far quicker process than creating quality backlinks.

And no one can deny the fact that they can help you with rankings. The number of referring domains is directly linked to google and other search engines.

These things I love the most about quantity backlinks. Let's see its bad side.

Bad side

When you focus on quantity over quantity backlinks.

You always have the risk of hurting your SEO rankings which may result in losing your traffic.

Now I will tell you how it will happen.

Assume that you are going with quantity backlinks and while creating backlinks you linked your website to a spammy website.

So, your website spam score will also increase which may result in losing traffic.

If you don’t believe me see this picture.

This is the only reason I don’t love quantity backlinks.

So, from now onwards while creating backlinks be aware of spammy websites.

Here is gave you the facts about quality backlinks and quantity backlinks. It’s your choice with whom you want to go.

Both got their good and bad sides.

As I said one wrong backlink can hurt your rankings and your website will go from 100 to 0 in a second.

So before creating backlinks on other site check these things.

Precautions before creating.

1. Sites with bad reputation

Never ever go for these websites. These are spammy websites. They have the highest rate of spam percentage.

They will hurt your SEO rankings and your reputation will eventually, go down.

Instead of that go for DA and PA 20+ with spam score less than 1%. You can check its spam score on websiteseochecker.

2. Buying backlinks

I have seen many bloggers who are willing to invest money for blogging purposes. They mostly go for buying backlinks.

But you don’t do this mistake. And if you do this then there are high chances you will be banned from Google and other search engines.

All search engines love natural backlinks, not paid. In fact, google consider buying backlinks as spam. 

Instead of buying links, try to hire a freelancer for writing a couple of guest posts and publish them on other relevant sites to get a backlink for your site

3. Linking your site to irrelevant niches

I have seen many bloggers do this mistake. They become greedy for backlinks that they even forget about their niche and others niche (one who is giving backlink).

For example, your blogging niche is freelancing and you are trying to get a backlink from a movie review website. If you do this then.

It would be totally wrong & useless and time-wasting too.

Instead, you can do this.

Go to google and type...

“your nice+ write for us” then you will get relevant guest posting opportunities.

For example,

Go to google and search “freelancing+ write for us” and then you will get the following results like this.

 

This is the correct way to find relevant guest posting opportunities using search engines.

4. Way too many backlinks

Let me burst a blogging myth just for you.

Many bloggers think creating as many backlinks as we can in a very short span of time is good.

Do you also believe In this myth? Let me know in the comment.

But this is not the truth.

If you do this then you will become a link farm in eyes of search engines which will result in banning your website.

This is why you should never hurry in link building. Always remember “Rome was not built in one day.” You just have to be patient and be consistent in your work.

Conclusion

According to me, no one is right or wrong. Both have their own advantages & disadvantages. You can go with anyone.

Just make sure you do it with the right intention. Otherwise, you know what will happen.

Note:- If you want more articles in backlinks and link-building strategies. Then let me know in the comments. I will definitely get back to you.

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