Do you have this problem?
I had.
It doesn't matter how big is the size of the industry, or a company. Nowadays everyone uses Email.
And not just freelancers but every other online marketer wants to know the secret tips of writing effective emails that clients will open.
Though the rise of social media has increased. But still, Email is one of the most popular form of communication in the world.
According to a survey done by Radicati, there are more than 3.5+ billion users worldwide and the number is increasing day by day.
And if you think the number is high, you will be shocked to see the number of emails being sent and received.
The volume is...
269 billion.
Now you see why I call email as one of the most effective channels of online marketing. It gives you ROI nearly 5x compared to other social media and paid searches.
You see why writing an effective Email is necessary. If you want to score more clients than other freelancers.
Just one Email.
Yes, just one.
One email can make you or break you.
If you send the wrong emails, then you might end losing your freelance clients.
In fact, more than 60% of people unsubscribe because Emails are not effective or they are not aligned with their interests.
If you want to pitch clients effectively then you need to write great emails.
Now you know all the reasons why you should start pitching emails to your clients.
Of course, you need to collect emails from your subscribers and followers for building an email list.
And be aware of spammy emails. Don't collect them it will just waste your time. Nothing else.
Now let's dive into how to write a great email.
Tips for writing effective emails
1. Don't underestimate subject lines.
You only get one opportunity to build a first impression, And that is via subject lines.
Your subject lines determine whether your email will be opened or not.
According to a survey, 33% of the emails are opened just because of the subject line.
So you must nail in the first place if you want your email to be opened.
Make sure you keep your subject line short and catchy.
Many email programs cut the long long sentence. Which means your readers can't see the whole thing.
Subject lines that make an announcement or teaser can result in a higher click-through rate.
People hate suspense they will immediately open the email.
They are more likely to check out if your email arouses their interests.
And make sure you avoid doing spam-like "buy now" or "join the premium membership" in the first place.
It's an immediate turnoff for the reader. I am saying this because I have experienced this.
Also read:
Your aim should not be just promoting your product or website. It should be secondary.
Your primary goal should be, being informative and entertaining as much as possible.
After writing an effective subject line, now it's time to move on to the body.
2. keep it short
It's the worst mistake you can make.
Do you want to know the secret of engaging your email reader till last?
The answer is don't cram too much.
If you put too much information in just one email, the document will be too long.
I know, people want to consume relevant information.
But their main problem is they don't have that much patience to stick to your long email till last.
Few resources for you:
Here's a quick solution for you.
Divide your information into several emails and make your email short.
And whenever you write an email. I recommend you to add several links to your website.
If your reader wants to know more details then he will click on your site.
Do not waste your reader time in the email box that is the fastest route to the "unsubscribe" button.
You just need a simple teaser and a link to your website. That's it.
This a perfect example of a teaser with links.
It has short paragraphs with links linking back to the webpage.
it doesn't waste reader time by talking the fluff. It directly to the point. And if you want to know more then you can click on the "Get-it-now" button. That's it.
A reader only spends 20-30 seconds reading Emails. So it should look like an email, not a novel.
Though, that small text contains a lot of information, So let's see about it.
Learn more about freelancing and blogging
3. Relevancy and call to action.
we should have standards similar to journalists.
Before publishing the article they need to find out the why, how, who, where, and whom of the story.
Though our emails are short, but they should answer these vital questions.
This information is important for your reader. Without it, your reader will be lost.
It is also important to have CTA or "get it now buttons" which is the primary path of your customers taking action.
And make sure your emails are responsive and compatible on mobile devices.
Because most of the users open your emails through mobile.
Now I hope you understand why your email should be mobile-friendly.
4. Recheck it.
It's the worst feeling.
Suppose you spend hours writing emails and sending them to your subscribers and after sending them. you find a typographical error.
Spelling mistakes are the worst. They kind-off kill us from inside. At least it happens to me.
If you send them without rechecking and review your email draft. Then it looks like spam.
It makes you look unprofessional and you may even get blocked by your reader.
Take time to review your draft at least two times before hitting the "send" button.
And after editing your mail. Now it's time to send it and reap the benefits.
Your emails shouldn't look like this.
This is my last tip on writing effective emails as a freelancer. You have to practice these steps on an everyday basis to master them.
conclusion
Emails are one of the most effective marketing channels. But writing an email that converts are not easy as it seems.
So if you follow these tips then you can write a better email. I will say you again, you have to practice these tips you can become good at writing emails at once.
If any of your friend is a freelancer and he is struggling with email marketing.
Then you have a chance to make a good impression. Send these tips for writing effective emails to him.
And the last thing is If you want me to add some more tips then feel free to comment below. I definitely get back to you.
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