Do you still remember the time when only celebrities, professionals, and big-big personalities used to have brands?
Not anymore, time has changed. Now anyone can own or start their brand.
Now anyone willing to put effort, time, and money into a specific niche can build their brand.
And they can get attention, fame, and every other thing that other brand personalities get.
Of course, it won't happen overnight.
There are lot of personal branding tips online to grow as a freelancer. But today I will tell you only about the tips which you really need.
No utter bullshit.
what do you think how did Oprah Winfrey, Seth Godin, and Neil Patel got their name so big?
Actually, there are many more names who went from ordinary to one of the well-known people.
some of you would they were fortunate enough and others would argue that they outworked everybody. Which is mostly true. To be honest.
But actually, the most important thing they did was building their...
Personal brand.
Personal branding doesn't just mean adding a logo and expecting that people will hop on your website or podcast.
If you are a freelancer then avoiding building your personal brand can be risky.
It is a crucial step if you want to stand out from the other million freelancers out there.
A personal brand is not something you create just to promote your business and influence people.
personal brand is promoting yourself. And growth in your business is your byproduct. so make sure you promote yourself well.
Here I will provide you some tips for making your online presence better so no client can resist you.
And not just look professional, be professional.
But before that, I will tell you about personal branding and why it is important.
so, without further ado.
let's dive in...
what is personal branding?
In simple words, personal branding is the identity you for yourself around you.
As amazons, Jeff Bezos says, "personal branding is what people say about you when you are not in the room."
Let me tell you something, you have a brand. Either you build it or not either way you have. You might not be knowing it.
People talk. They always do. That doesn't matter.
What all matter is what they talk about you.
Normally, branding includes creating business cards, having a portfolio, and keep on building it. Having our own unique theme.
buts, it's a little bit different with freelancers. When you are a freelancer you need to think about your online presence and continuously keep on leveraging it to keep growing your brand.
So you can promote your freelance services effectively.
Personal branding is all about controlling the talk of the people. And what they say about you.
If you don't take the control of your talk then it's more vulnerable to misinformation about you. Which can hurt your online presence.
why personal branding is important?
It is important because it will help you to secure more opportunities for yourself. That too without sweating. You will never go unnoticed. it will be easier for you to stand out in the crowd.
It will be easier for you to network. Many other freelancers are joining events and attending seminars to make themselves grow.
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But you don't have to do it if you have strong personal branding.
personal branding is much more than having logo and business cards. Actually, not just in freelancing, personal branding is a must nowadays if you want to dominate the stage and want to be in the limelight.
It doesn't matter who you are?
you can be an athlete, a businessman, or a social media celebrity. Without personal branding, it will be very difficult for you to do it.
Always remember the rule:
I hope now you understand what is personal branding and why it's important for oneself.
Now let me help you with growing your brand with these tips. So let's get started.
Personal branding tips
1. start with your own story.
So here's the rule.
your story = brand.
This is one of many ways to grow your brand. So let's start with the basics. You can say that this step is important and almost non-negotiable.
You need to start with your story. No matter how good or bad it is. Everyone's story is interesting until and unless it's not someones else.
The perfect example for this would be...
The Popular shoe brand toms have a compelling story.
According to the company, its purpose is to improve lives. You will find its stage "one for one" everywhere in their presence.
And their story makes people go crazy.
The personal brand story has two important key elements.
- who the hell are you?
- what's your purpose
When you know the answer to these two questions, be ready to grow your personal brand as a freelancer.
If you figure out these two questions, trust me to have a compelling story to tell to the world.
In fact, a study showed that brands that use story-telling saw an incredible boost in their Facebook engagement.
Having our own personal story can impact many people's lives and they will be influenced by you.
Now let's head to the next point.
2. polish your social media
social media is powerful.
what do you think how did Kylie Jenner became the youngest billionaire?
The answer is simple- social media.
There's no doubt social media has created my millionaires and changed many people's lives.
Clients will always want their work to be the best at an affordable price. So they before hiring you they check your social media handles.
Make sure you are socially active. They want you to have your social media to live up to their expectations.
And in case you failed to live up to their expectation they will find some other freelancer you won't disappoint them.
And if you want to improve your social media then tick off these boxes.
A freelancer keeping an on eye social media can be useful in the future because it will not only help you with your personal brand but also help you to get clients on social media.
It will also help you to build connections with other freelancers and marketers out there.
Starting social media is easy but maintaining social media is hard. Social media can help you to leverage your freelancing journey.
In this digital era, you can't afford not to use social media.
now let's move to the next thing which is...
3. portfolio website
I don't have to tell you why having a portfolio is important for a freelancer.
A portfolio is a place where you can actually showcase your work in one place. You can even promote your work through your portfolio.
There will be times when your client would be asking you, your previous works, and the clients you have worked with.
So, instead of them your files individually. Just give them the link to your portfolio page. That's it. it will save most of your time and will it make a good impression on your client.
And the most amazing thing is you will even get direct clients. It will work wonders for you. I know you are saying "I can even find clients on freelancing site, why should I waste time here then?"
I totally agree with you. But there the competition is really tough. And these sites even charge really high fees.
Many times you will receive emails like:
Hey (your name), I found your portfolio on google. And it looks great. It would be great if you work for us.
And the advantage you get with these clients are they pay really well.
This can be a perfect example of a good freelance portfolio.
4. Leave your mark
Last but not least.
We all know minor things can do major changes. So it's important to not to neglect these things.
what are these things?
Let's see.
Logo: Logo is your identity. So make sure your identity looks good. A logo makes your first impression. So, diligently choose your colors, style, etc.
Email: Everybody has an email I am not talking about any ordinary email but, a custom email.
Emails can also help you to promote your branding. Apps like Gmail and outlook allow you to make your email customizable.
You can choose your desire colors, fonts, and sizes.
But don't add too many colors make sure it looks simple and it is minimal in design. And don't forget to add your profile photo.
These personal branding tips will help to build your name in the initial stages.
I hope you will execute these tips and let me know if these tips worked for you or not.
conclusion
These personal branding tips are from my own experience. I can guarantee you that these tips will work for you because they worked for me.
Let me know if I can help you with anything. If you want to know about freelancing and blogging then you can visit my blog.
Until then, see you.
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