writing is an art and art is theft.
First, tell me.
why do people come to your blog?
If you think to spend time reading then please get out your delulu. They come looking for something valuable, informative, and wholesome content.
Do you know what is your biggest challenge?
If you cant capture your visitor's attention within few seconds of them landing on your blog they will direct click the back button and go to someone who can.
writing compelling content doesn't have a rocket science formula. This art can be mastered with practice and consistency.
what do you think? how did today's most popular bloggers, authors, and content writers achieved that level of effectiveness?
It's just practice and consistency.
when these popular writers write some content, their words work like magic on our brains and the social button goes black and blue.
So if you want to know the secret tips of writing a great blog post and achieve their level then, stay till last.
I assure you that, I won't waste your time. In fact, it will be utilized here.
Content that gives information, Content that inspire your readers to take action, Content which gives smile on your readers face. Then trust me, it is compelling content.
Your readers try to find reasons to love you within your content. make sure you give them good and genuine reasons.
It will be hard in the beginning but later on, you will get used to it.
A good piece of content can make your reader into your subscriber. That's why you need to capture your reader's attention from start to finish.
Let's see how you can manage to come up with that type of content.
It's no big deal to write it. let's dive in...
First things first, let's see...
what does compelling mean?
As you can as per google, compelling means evoking interest or not able to resist.
Imagine a reader come to your blog to get some information. and then he automatically goes to your homepage reads some other stuff.
And immediately subscribe to your email newsletter because he doesn't want to risk missing any more of them.
How wonderful feeling it would be, right.
well, there are few things you can do to make your post more compelling. let's see the first one.
Tips for writing a great blog post
1. write compelling headlines
Are you writing an awesome blog post, doesn't matter. You are providing value through your content, it doesn't matter because your visitor won't read it.
Are you trying to increase your engagement? and decrease your bounce rate? I am sorry to say but, it is not going to happen.
You might be asking me "why?"
Because the visitor is not going to click on your blog post. Yes, this is the reason.
Do you know why he won't click on your post? not because I told him to do that but because of your headlines.
yes, you read it right because of your headlines. According to coppyblogger, 80% of the readers will read your headline, and only 20% of the readers are more likely to click and stay till last.
In simple words, a great headline isn't something you could wish for but game-changing you could say.
And bad or even decent headlines are more likely to make your content go down.
If your user won't click on your article then no matter how good you write your article or how much quality content you provide. It is of no use.
If you want your article or copy to perform well then you have to create a magnetic headline that can attract visitors' attention at a glance.
If you want to know how good is your headline then you can use coschedule. It's free.
You just have to create a free account using your email id and start using it.
you just have to write your headline it will show its analytical data and headline score. The higher the score is the better ranking possibilities you will have.
It will even provide you the suggestions and changes you need to make in your headlines. Like this.
from next time onwards make sure you write compelling headlines.
Now let's move on to the second factor which is...
2. Kill it!
If you want to know the secret of writing amazing content then come closer I will whisper it in your ears: kill it!
yes, kill it.
I know you might be asking me to kill it, but what? In other simple words, kill it means cutting out the fluff or trimming the fat.
let me ask you a question.
I wonder how many of you, go through your article to read it and cut some unnecessary, irrelevant information before hitting the publish button.
If you want to write a long post you don't have to exaggerate the same information.
Also read:
Do not ever write a fluff article. Do you know, what factors does a fluff article includes?
It includes irrelevancy and information that does not relate to the topic or which is the odd man out of the context.
And the next big thing is a parrot.
yes, you read it right- parrot.
Tell me, what do parrots do? if I am not wrong all it does is repeating the same words.
when writing don't repeat yourself again and again. If you repeat the same thing it seems like you haven't done your homework and research. And you have nothing to say.
Always write a respectable article and come to your point. you are not a parrot to repeat the same stuff.
After writing your content just go through it once. As Antoine de saint once said:
"Perfection is achieved. when there is nothing more to take away"
3. The art of storytelling
I love stories.
Even you love, don't you? Actually, who doesn't love a good story? Everybody loves it.
Stories are extremely effective literary tools. Stories are something that can make you excited and scares you at the same time.
The only condition is, it should be relevant, relatable, and real. Fictional stories are exceptional.
Sharing and writing your content through stories are an incredible way to connect with your readers.
Stories will not only make your blog interesting but will also help your reader to remember the information that you are sharing.
Do you know how many types of stories are there? If you know let me know in the comment section.
Well, if you don't know there are two types of stories.
· personal stories.
· Stories about others.
yes, I know you are saying there are many types of stories. such as them.
But let me tell you something.
These all stories come under these two categories.
Let me elaborate it for you.
A. personal stories.
Personal
stories can add a great impact on your reader's life. But the problem arouses
when you are too shy to share your personal story.
let me cheer you up.
you are not the only one.
Yes, you heard it right. you might be shy or don't want any
sympathetic compliment about your worst days. You might be saying to me "
you are not in my shoe bro, it's easy for you to say".
Here what I would like to say to you is everyone has their own
story. You can find hundreds of people with your similar story. so never be
afraid of opening up.
In beginning, you might feel uncomfortable but later on, you
will feel comfortable with it.
your readers want you to be vulnerable so they can open up to
you.
Even I was uncomfortable in the beginning to share my stories
but later on, made a habit of telling personal stories.
here you can see. How I shared my freelance journey.
If you want to read the full blog post then visit here.
B. Others stories
I guess
this would be easy for you to share. hence these will be not your stories. If
you share other people's stories then you will have a variety of stories.
In this world, many people are struggling with a variety of
problems. And you can put a light on them.
You will not only get content to share but also you will inspire
lives. use whichever story you would like to use but make sure you use them
with the intention of impacting lives.
now last but not least.
4. Scannable content.
let me ask you something.
is your blog scannable?
If yes, then good for you, and if no then you must work on it. If your article is not scannable then it is not worth reading. With the rise of new advent technology, the tools of consuming information are at an all-time high.
Don't ever expect that your reader will read your content word-by-word. just because you wrote evergreen content.
According to a survey, on an average basis, a reader stays on your site for 96 seconds.
A reader before starts reading he scans your content and checks if it is worth reading or not.
so now I will tell you how to make your post scannable.
Ways to make your blog scannable:
prioritize:- Always make sure you prioritize your information. start
writing from A-z. Do not ever start from the middle. Always start from the
introduction-main body-conclusion.
Highlight
it:- whenever you want to write something which is very
important or something which stands out then highlight it using bold, italic,
or underline options.
Remove jargon:- long
and complicated words make it difficult for readers to read your content. so
make sure you don't use complex words and sentences.
Short paragraphs:- no one likes to read big paragraphs. so always try to keep your paragraphs short and simple. Your paragraph should not be more than four sentences.
Links: Don't forget to add links and stats in your article. It plays an important role in your SEO.
Did I miss anything?
Today, I told you about amazing tips for writing a great blog post. And in case if I missed any tip then please let me know. I will update it on my list.
Until then, see you...
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